Denmark has a long history of quality design, mainly focused on functionalism and simplicity. Combining different industrial technologies, Danish designers have managed to radically change public perception of design from something seen as reserved only for artists and professionals to something enhancing everyday life.
A Tech Company with a Design Ambition
Not all consumer electronics are subject to the scrutiny of critical consumers in regards to their aesthetics - although brands like Apple have led the entire industry in this direction.
At SHADE we acknowledge our heritage as a tech company, but at the same time we wish to embrace design, since we not only love great design - but see it as a crucial component in the future of our company.
To initiate our journey along this path, with a certain degree of confidence and credibility, we have started by teaming up with a designer who's work we admire, and who we from the start knew would be perfect for showcasing our technology.
Øivind Alexander Slaatto: Danish designer, founder of the SLAATTO DESIGN design studio in Copenhagen, Denmark. Øivind always tries to find simple, obvious yet poetic solutions – often with inspiration in the world of nature.
In his work he's rather searching for the obvious rather than the spectacular - always aiming for the clearest possible solution.
Among his clients are Danish High End brands both within designer lamps, but also as a designer for the world renowned AV producer Bang & Olufsen.
What more could we have hoped for?
We met Øivind at his studios in Copenhagen. Hope you have the time to hear (and see) what he had to say.