Manifesto

Light doesn’t just help us see in the dark, it helps influence our moods and feelings, whether we’re indoors or outdoors. In Denmark, our favourite word is ‘Hygge’, which is roughly translated as the idea of coziness and making our homes comfier. Having a product that is able to instantly create different atmospheres gives people power to improve their moods. Shade enables you to create what you want within seconds and lets you set the tone for your life.

Meet the team

Shade is a tech and design startup from Copenhagen, Denmark. We were founded in 2015 by two engineers who wanted to revolutionize the way people interact with artificial lighting. Over the course of 2016 we grew the team to over ten employees and created fully working prototypes of the products.

Our team consists of experienced professionals, mixed with young talents, within software- and hardware engineering, product design, and business administration.

One thing we all have in common, is that we want to improve the way we light our homes.

We already have fully working prototypes and it is our goal now to deliver fully working Orbs in the fall of 2017. We need your help to achieve that aim and bring our lighting revolution into everybody’s home. Please help us with that final push so we can enlighten your home with our products.

Bo Founder & CEO

Bo

Founder & CEO

Mathias Founder & Development

Mathias

Founder & Development

Christopher Commercialization

Christopher

Commercialization

Bo Møller Operations

Bo Møller

Operations

Petr Software

Petr

Software

Tomas Sales

Tomas

Sales

Thomas Software

Thomas

Software

Ask Hardware

Ask

Hardware

Christian Design

Christian

Design

Ida Usability

Ida

Usability

Julian Marketing

Julian

Marketing

Christine Community

Christine

Community

Cathrine Graphics

Cathrine

Graphics

Øivind Alexander Slaatto Product designer

Øivind Alexander Slaatto

Product designer

The Orb Pride & joy

The Orb

Pride & joy

Slaatto S1 Design icon

Slaatto S1

Design icon

How we got there

We at Shade want to rethink how we interact with light and how to provide a solution that enables you to dictate the atmospheres you want to have.

Over the past 15 months, we have put an enormous amount of energy and work into the process of creating the perfect lighting and we are finally at a stage where we can show prototypes that support our idea.

As of now, we are in the final stages of the product hardware development, but still need to complete the software part, and run all the necessary tests.